more details about

instagram visual strategy

It's fair to say that Instagram replaced the Golden Pages. I truly believe, as a personal brand or a small business owner, you can't afford not to be present on social media. Let's accept the fact that we live in the digital age.

Visual strategy is one of the most powerful tools you can use to create awareness, evoke emotions, and convert your IG followers and casual browsers into customers.

It's important to create a visual presence that line up with who you are, stands-out and communicate your value and mission.


what's included:

• Discovery Call
• In-depth Brand & Style Questionnaire
• Instagram Account Audit
• Brand Positioning

• Brand Look & Feel
• Moodboard Creation
• Instagram Makeover
• Photoshoot Brief and Plan

• Media Brandbook

• Step-by-step Instructions

please note, branding photoshoot is not included.this must be booked separately, either with me or another photographer of your choice.


€400 retainer IS DUE AT A TIME OF BOOKING, BALANCE IS due after the first discovery call.

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how it works

The Process

schedule discovery call

Once you hit BOOK NOW button, you'll be welcome to schedule a free call to have a quick chat with me and see if we're a good fit.

If all is good, we'll book your brand discovery call, sign a contract and you'll be required to pay a retainer.

During discovery call will chat about you, your brand/business, what's you Insta-goal, what's your mission and what to expect from our time together.

You'll be required to pay the remaining balance after the call and before I start working on your visual strategy.


Brand positioning, Look & feel

I will send you an in-depts questionnaire which will help me better understand your goals, desires and assess where you fit in the current creative market.

We we'll schedule another call to go over you answers (or questions you couldn't answer on your own) and chat about your target audience, brand positioning, tone of voice, colour palette, mood and feel of your future Instagram and what impression you want to make on social media.


Account Audit

I will do your IG account audit and analyze your competitors.

You will get a detailed report on what works well and what could be improved; my recommendations on profile picture, page name, bio, highlight covers and how to make impression you aim for.


moodboard & Instagram makeover

It's time for the first visual concept!

I'll put together a moodboard from everything we discussed so far and once you give me a green light, I'll create a sample 30-square Instagram feed for you. I will use a mix of images you have and reference pictures from Pinterest.

This will be your guide for a branding photoshoot which you can show to a photographer of your choice.

By hiring me for your shoot, you get 30% discount on any of Personal Branding Photography packages.


Media brandbook

MEDIA BRANDBOOK is your step-by-step manual on implementing your visual strategy.

It will state your brand mission, positioning, values, your ideal client avatar, colour palette, typography, roles & triggers, vibe words, 30-square Instagram grid, suggested designs for profile picture, highlight covers, info-posts, stories and reel covers.

MEDIA BRANDBOOK is created after your brand shoot is done so I can replace all the Pinterest pictures with your own and build your irresistible visual strategy.


do it yourself

I'll be at your disposal for the 10 days after delivery of the MEDIA BRANDBOOK to help you with figuring out how things work on Instagram and how to implement your new strategy.


Recent Project


what if I can't make calls?

how long it'll take from start to finish?

Then a written communication is the key!

Be as detailed as possible when filling in the questionnaire or want to suggest or clarify something.

It depends on how well you are invested in the process. The ideal timeline would be as follows: week 1 - discovery call + sending the questionnaire; week 2 - you return the questionnaire + revision call + book a brand shoot; week 3 - account audit + moodboard creation + IG makeover; week 4-5 - photoshoot + delivery of images; week 6 - brandbook creation.

But as we all know, life happens. So take this into consideration.

can i skip the photoshoot part?

Why do I need visual strategy?

I would NOT recommend it! In this digital age, it is absolutely crucial that small businesses invest in professional photography. We are spoiled with quality visual content and it is so important to have a high-standard visual representation of your brand. Phone selfies don't do it anymore!

Because Instagram isn't your family album anymore, it's the face of your brand/business and sadly, there’s a plethora of awesome brands out there that are unjustly represented with mediocre photography or none at all. Do you want to be one of them? Or do you want to stand out from masses and be on top of people's mind when somebody mentions an expert in your industry?

What are roles & Triggers?

I'm not in Ireland? Can I still hire you?

I use Roles System to show different facets of your personal brand on Instagram.

For example, you're a makeup artist, you teach workshops and you also love fashion styling. Your roles would be creator, teacher, fashion blogger. Your triggers could be accordingly makeup brushes, makeup; handouts, face charts, laptop; outfits, fashion accessories.

Absolutely! Visual strategy is an on-line service and can be totally done via emails, chats and Zoom calls.

You will need to find personal brand photographer in your country, provide them with photoshoot brief and send me the images afterwards for creation of your final IG feed.

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